Back in my Elle girl days I read Peaches' articles about the turmoil of wearing extensions and the like, and even then every article she wrote came with a barrage of hate mail printed alongside. And let's remember Elle girl's readers were tweens and teens, not hard faced journo's from some back rooms at a newspaper headquarters. These people were her target audience. And she still managed to instill rage in them!
Flash forward through to 'most annoying people of 2008' lists, a failed MTV reality series, drug shames, not to mention her second 'venture' into writing in NYLON which on the NYLON website managed to provoke THOUSANDS of mocking quotes and angry messages and basically her appearing to cruise through on the ground of her name alone.

no! no! no!
Okay. Let's think of this from the company's (PPQ) point of view. So she doesn't have a terrible dress sense. And her line will probably bring the store lots of attention and press.
But surely you only need to hear her mantra on fashion to make up your mind...
'Most people who know me know I don’t follow fashion. I mean, I just dyed the tips of my hair blue for God’s sake. '
I cringe. I ACTUALLY cringe.
Who is seriously into Peaches Geldof?
Who will buy this line?????

“the label's items start at several hundred pounds, but they now want Peaches to help them with a high street range at more affordable prices. We had a meeting to discuss expanding the range. We're going to make it a lot more accessible, in different shops around the country and on the Internet. It's going to be much more accessible, but not as cheap as Topshop. Peaches gets a lot of bad press but that's just because if she doesn't think someone is cool, she won't make the effort or give them any time.”
The clothes are *okay*...but I really don't feel i can take them seriously.
Surely her target audience of what I assume are youngish teens would not be able to afford a £195+ price tag...?




Everyone knows Pixie is the cooler Geldof anyway....






































