Wednesday, 2 December 2009

H&M and Sonia Rykiel: The Parade

A while ago I posted about the H&M Sonia Rykiel collab, and to launch it they had a massive event in Paris. The scale of production is amazing! Watch these videos to see how it was put together and the finished product...

haha p.s. how amusing are the really stern chauffer drivers of each float??


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