Tuesday, 27 January 2009
Luella: the magazine!
The rumours circulated...and now there is confirmation!
Luella will be producing her own magazine!
The first issue is said to feature it-kids from the New York area, in spreads shot on location at swanky Manhattan apartments. The styling will be by a former Teen Vogue employee (unfortunately not the Conrad...haha).
Word on the old grapevine is that the magazine is likely to be bi-anually, with s/s and a/w issues.
London native Jourdan Dunn is the first cover, following her appearance in Luella's s/s 09 show.
I really hope that the magazine pursues a more unconventional route in it's approach to layout and spreads in a magazine market already fit to burst. But juging by Luella's amazing collections I doubt there will be much to worry about...