Monday, 30 May 2011
Topshop's 'Secret Store'
If you follow Topshop on twitter or facebook, you've likely noticed them making vague comments about a 'secret' they have recently. Turns out Topshop have launched a 'secret' store within their Oxford Street flagship.
There's nothing particularly secret about it (apart from the fact that you're not technically supposed to take photos). As soon as you hit what is normally the huge denim department, instead of a sea of blue denim you're greeting by a rainbow assortment of flowers and glitter.
The section is selling the new collaboration jewellery between Topshop and Pamela Love, in addition to unique new items by names such as Meadham Kirchhoff, Emma Cook and Anne-Sofie Back. I love the decor and set up of the space, and it is definitely worth a look. I especially liked the stack of flowers framing the outside of the room and their equally pretty pots, which are (of course) coated in glitter and crystals.
(all images by me)