It was originally the iconic 'SEX' store opened by Vivienne Westwood in the 70s. The store was heavily involved in the influencing the Punk movement. The Sex Pistols often shopped there, and even auditioned Johnny Rotton in the shop! Sid Viscous also worked there...can you imagine!?
It was the first shop of its kind, known for selling what came to be known as 'Punk' clothes.
Vivienne still owns the shop today, selling her Anglomania range. When I think of World's End, I can't help but always think of the shoot from the Agyness Deyn issue of i-D...
When I got there (eventually, it was a LONG walk), it looked pretty similar to what I had thought from the previous picture. The first thing that caught my eye was of course the massive clock. The hands spun round erratically, making me think of a giant version of the white rabbit's pocket watch from Alice in Wonderland...
I had expected it to be little, but the shop was actually pocketsized! Compare the man walking past in the photo below and you can kind of see what I mean.
The inside was equally cute. There was a small selection of her clothing and quite a big cabinet with her jewellery. there was also some tall shelves with some of her bags. I was going to take some photos inside too but it was hard to be sneaky when you're practically bumping into the shop assistants.
I'd definately recommend visiting it if you can, it's really interesting to see up close!
(via the fashion spot, me)
//Emily
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