Sunday, 16 August 2009

Let the juice loose

When most people think Juicy Couture, they think pink tracksuits, slogans emblazoned across the posterior and teeney dogs. While this may be true, Juicy Couture also brings it in the campaign department. Their f/w 09 spreads are no different. Sticking with the formula of Lisa Cant and Tim Walker that has made for some stunning images in the past does not disappoint.

Excuse the box in the corner, it's a screen grab from the site as it seems to be the only place where the images are any level of high quality.

The new spreads focus on 'doing the don'ts' which I guess is kind of like the 7 deadly sins but in a more light hearted way.
The campaign is also centred around the launch of their new fragrance 'Couture Couture' (seen in the first image). I like how Juicy Couture always goes to town with their bottles, even when they're empty they look pretty.


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