Like Magic

My favourite looks from Wildfox's Pre-Fall 2012 'Magical Creatures' spread.

//Emily

'Siréne' by Wildfox

A while ago I posted Charlotte Free's snapshot of her billboard for Wildfox in LA, and now you can view the full set of images for the Summer 2012 lookbook here! These are some of my favourites...

(via wildfoxcouture)


//Emily

Little Mermaid

Charlotte Free as a mermaid for Wildfox's Spring 2012 billboards.

(via facebook.com/charlottefree)


//Emily

Ponystep

'The things we lose are not really lost, they shaped us growing up and still exist as fairy tales waiting to come true.'

My favourite looks from Wildfox's upcoming SS 2012 White label ('Pony Tale') collection. To see the full shoot go here.

(via ilovewildfox.com)



//Emily

Wildfox/Lna/Disney Couture/Disaya Sample Sale

So Friday night I got word about a sample sale in London involving Wildfox, LNA, Disaya and Disney Couture. How fast can you say I'M THERE?!

After a loooong and packed bus ride (it drove straight past Wireless festival) I found Whiteleys.
When I was looking for the shop, I came across a shop under the same 'Pop Store' organisation, which stocked Wildfox. I was a bit confused when I started browsing to find all the stock seemed to be full price. It turned out apparantly the 'Pop Store' have a shop there full time, and then the one where the sale was being held was a temporary shop.

So I set off further into the shopping centre and found the correct place for a change! Surprisingly considering the popularity of the brands in the sale there was a couple of people drifting between rails, but nowhere near as packed as I'd expected. Not that I'm complaining! Because this gave me lots of time to browse and actually consider my purchases, a rarity in sample sales which normally are set up so you grab everything before everyone else does and hope for the best!

Over the changing room...



Lots of Wildfox Cali Girl esque cutoffs and legginy things...



Lna vests/trousers rail...and some candid celeb shots I'm guessing to show the clothes in action?



Massive pile of Wildfox jumpers...



Disney Couture jewellery, with pretty decent discounts!




Bargain!



Store front action...



There is still one day left of the sample sale (today), so here are the deets for all fellow Londoners

Sunday 4th July 12 – 6pm

POP STORE
Whiteleys Shopping Center
Queensway,
London
W2 4YL

(all images by me...as I'm sure you can unfortunately tell ha)

//Emily

Barbie Girl

New Campaign for s/s 2010 Wildfox.

(via ilovewildfox)

//Emily